The DAN300 brand started like many with humble beginnings. It was a range of handmade cards stuck together on the apartment floor of Founder Dani Rosen’s Sydney apartment in 1999 that brought together design, colour, patternand passion for business. Over the many years to follow the style, si nature pattern, energy and folio of products created by DAN300 would see the handmade card startup become a lifestyle brand spanning soft furnishing, homewares, stationery and giftware. A recent license agreement saw the DAN300 rug range come to fruition after a successful run in soft furnishings.